Southern Group logo
Southern Group is a holding company from Australia, based in Goulburn, New South Wales. The company manages its subsidiaries. The client needed a contemporary, minimal logo that would reflect the company’s Australian origin.
I made this logo. The southern seven-pointed star is a recognised symbol of Australia, the square stands for stability, and the placement of the star refers to Australia’s position in the south-east of the world.
Monochrome versions of the logo.
The logo works well in an office, on billboards, or on documents.
